To create the “appearance that the product may have been cooked on a backyard grill,” the newly baked chicken fillets are often branded with “char marks,” explains Jan Gaydos, director of marketing at FMC FoodTech, a manufacturer of industrial cooking equipment. The company’s CM-40 II Charmarker uses red-hot branding wheels to burn grill marks onto the surface of chicken breasts as they emerge from the oven. FMC’s Charmarker can work a lot faster than a short-order cook, grill-marking a row of breasts in about a second, before they hit the freezer.