Draconian ‘Wi-Fi police’ stalk Olympic Games
Only official sponsors who have paid a certain amount of money are permitted to use Olympic Games trademarks in their advertising.
Under laws specifically passed for the London Games, the brand army has rights to enter shops and business premises and bring courts actions and fines up to £20,000.
Words such as “Olympic”, “gold”, “silver”, “bronze”, “sponsors”, “summer” and “London” have been banned from business advertisements so as not to give the impression they are connected to the Olympics. Even pubs can’t have signs displaying brands of beer that are not official sponsors.