Jack White Is the Coolest, Weirdest, Savviest Rock Star of Our Time

White is obsessive about color and meticulous in his attention to detail. Inside, the walls that face west are all painted red, and the ones that face east are all painted blue. The exterior, meanwhile, is yellow and black (with a touch of red). Before he made his living as a musician, White had an upholstery shop in Detroit, and everything related to it was yellow and black — power tools, sewing table, uniform, van. He also had yellow-and-black business cards bearing the slogan “Your Furniture’s Not Dead” as well as his company name, Third Man Upholstery. When he started the record label, he simply carried everything over. “Those colors sort of just mean work to me now.”